Client: Funky Fresh – a romanian franchise specialized in making ready-to-eat sandwiches that are sold in vending machines and gas stations throughout Romania
They were in need of a catalogue that would present their products (sandwiches, tortillas and salads), team of manufacturers and the production line in an easy to read and concise matter. The catalogue was aimed at prospective buyers as a “get to know” manual. I was encouraged to play with the layout but the main aim was to keep it easy to flip through and read in a fast manner.
It was a challenge to create a visual rythm of the spreads and fit everything in a limit of 20 pages for the whole catalogue. I had to determine the best way of pairing the products in a coherent manner: I tried my best to use the grid system to my advantage and at the same time, to create an appealing variety of layouts.